Cover of Tomorrow, and Tomorrow, and Tomorrow

Tomorrow, and Tomorrow, and Tomorrow

by Gabrielle Zevin


Genre
Contemporary, Fiction
Year
2016
Pages
417
Contents

III: Unfair Games — Chapter 2

Overview

Dov challenges Ichigo’s gender neutrality and pushes market pragmatism as offers arrive from Cellar Door and Opus. Despite Sadie’s preference for creative freedom, Sam’s financial strain and Opus’s massive marketing sway the team. Choosing Opus makes Ichigo a “boy” in public, crowns Sam the face of the game, and sidelines Sadie.

Summary

Dov argues that Ichigo’s gender neutrality will hurt sales, citing market realities and Walmart audiences. He advises waiting for publishers to weigh in, prompting debate among Sam, Sadie, and Marx about whether Ichigo should be seen as a boy or remain ungendered.

Two offers arrive: Cellar Door proposes a modest advance, generous profit-sharing, and freedom to make a non-sequel next; Opus offers a much larger advance, a bundled holiday preload on new laptops, and demands a sequel. In Texas, Aaron Opus flatters Dov, mistakes Sam for the lead programmer, and declares Sam the game’s public face, which deepens Sadie’s mistrust.

Back in Cambridge, the group weighs money versus autonomy. Marx and Dov see Opus’s potential to make Ichigo huge; Sadie favors Cellar Door’s creative latitude. On the balcony, Sam discloses debt and medical bills and argues Opus will amplify the game. Despite her misgivings, Sadie concedes: they choose Opus.

After the deal, marketing fuses Sam’s biography with Ichigo, effectively making Ichigo a “real boy” and Sam the auteur, while Sadie’s role fades from public view. Sam tours conferences and excels as a charismatic spokesperson; Sadie stays at Unfair to supervise the sequel and finish MIT. At a Boca Raton event, Sam’s stage charm underscores Sadie’s growing sense of diminishment.

Who Appears

  • Sadie
    Advocates gender-neutral Ichigo and Cellar Door’s freedom; concedes to Opus; later sidelined while overseeing the sequel and finishing MIT.
  • Sam
    Supports Opus for money and reach; becomes the public face of Ichigo; charismatic at events, overshadowing Sadie.
  • Dov Mizrah
    Insists Ichigo be a boy for sales; advises pragmatically; backs Opus; charms to Aaron Opus.
  • Marx
    Producer-mediator; favors Opus’s marketing power while supporting the creatives’ decision.
  • Aaron Opus
    Flamboyant CEO; assumes Sam is lead; anoints him the game’s face; pushes big marketing.
  • Jonas Lippman
    Cellar Door CEO offering modest advance, strong profit share, and non-sequel freedom.
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