Five
Contains spoilersOverview
June is rebranded as “Juniper Song” and receives a full-scale marketing push, while Eden navigates the optics of a white author writing Chinese history. A conflict over hiring a sensitivity reader leads to assistant Candice’s removal. Early buzz surges, but Candice retaliates with a one-star review, prompting internal action.
Summary
June meets Eden’s publicity and marketing teams, Emily and Jessica, who outline an ambitious plan and raise concerns about how to position a white author writing a China-centered story. They settle on branding June as “worldly,” rebranding her as Juniper Song and leveraging her peripatetic upbringing and Peace Corps stint.
Editorially, Daniella requests light line edits and a dramatis personae before copyedit. When assistant Candice Lee pushes for a Chinese or diaspora sensitivity reader, June refuses. A tense email chain follows; Brett suggests Candice as a reader, which Candice calls a microaggression. Daniella sides with June, removes Candice from the project, and promises direct communication through senior staff.
June studies Athena’s earlier rise to fame to craft her own public persona. She upgrades her author photos, cultivates an online presence attuned to conversations around China, and embraces the Juniper Song identity to signal credibility to readers.
Marketing escalates: ARCs go out, cover design emphasizes bold appeal with Chinese characters on the jacket, ads proliferate, foreign rights sell, list placements accumulate, a national book club picks the title, a UK book box commissions a special edition, and Barnes & Noble orders thousands of signed tip-ins. June concludes that bestsellers are chosen by publishers.
As early reader reviews trend highly positive, June discovers a one-star Goodreads rating from “CandiceLee,” recognizes Candice, and forwards it to Daniella. Daniella calls it unprofessional and will handle it internally, while June privately revels in the expected repercussions.
Who Appears
- June Hayward / Juniper Song
Protagonist; rebranded as “worldly,” resists a sensitivity reader, crafts a public persona, and reports Candice’s one-star review.
- Daniella
Editor who approves revisions, requests minor edits, sides with June, and removes Candice from the project.
- Emily
Publicist; plans the campaign, raises positioning concerns, and guides June’s rebrand.
- Jessica
Digital marketing lead; outlines ads and positioning, pushes “worldly” branding and pen name strategy.
- Candice Lee
Editorial assistant; advocates for a sensitivity reader, clashes over identity, then leaves a one-star Goodreads review.
- Brett
Agent; mediates the sensitivity reader dispute and supports June’s preferences.
- Athena Liu
Deceased author; June recalls her rise to fame as a model for crafting a marketable persona.